What is "eye-clean"?

Unlike diamonds, there are no clarity standards for colored stones. "Eye-clean" is an informal definition used by many in the trade, but it is often misinterpreted by customers. Unlike most other vendors, Unlike most other vendors, we provide highly detailed photos that give a view similar to the use of a 10x loupe, so you may see inclusions in our photos that you would never notice in real life. With a bit of effort you may notice several tiny inclusions in this photo of a VS clarity amethyst. It is not flawless (nor is it claimed to be), but it is unlikely that anyone could see these inclusions at normal viewing distances without magnification - hence the description "eye-clean".